Al-Mulla Skyline

Al-Mulla Exchange

Al-Mulla Exchange improves mobile workforce productivity with SharperIntegration Mobile by providing Smart Civil ID integration with its Mobile Sales Workforce.

Industry

Currency Exchange

Country of Origin

Kuwait

In Business Since

+

Employees

+

Branches

Al-Mulla Exchange

Background

Al-Mulla Exchange is a leading Financial Institution regulated by the Central Bank of Kuwait, founded in 2001, and led by strong values of integrity, trust and confidence of millions of customers. It is part of Al-Mulla Group (www.almullagroup.com). In the short period of its operations, we have grown to a network of 82 Branches across Kuwait, and have more than 1 Million active customers transacting with us. This has been achieved by continuous investment in our people, our operations, our technology and our systems, the cumulative effect of which has help us realize our Motto, which is "We aim to beat customer expectations, not just meet them".

Al-Mulla Exchange has regional and global ambitions. We have forayed into Oman and Bahrain where we operate under the brand name “Modern Exchange”. Modern Exchange Co, Oman presently has 28 branches, and was acquired by us in 2010. Modern Exchange Co, Bahrain with a present network of 17 branches was established in 2015 in partnership with Prominent Bahraini individuals.

At Al-Mulla Exchange, we pride ourselves on being a Compliant Global Financial Institution, by continuously investing in our technology and our people for ensuring maximum compliance in respect of best practices for AML and KYC processes. At the same time, we keep trying to improve the customer experience at our branches and through our digital delivery systems.

Business Needs & Challenges

When a customer walks into any of Al-Mulla Exchange branches, s/he is presented with a plethora of currency exchange services. Each service requires the identification of the customer. For first-time customers, this is a time-consuming and error-prone activity. In order to serve the customer as soon as possible, the receptionist needs to either capture less details about the customer, or spend more time.

The customer is planning to enhance the customer experience by introducing a mobile workforce who is responsible to capture the details of the customer as quickly and efficiently as possible.

Characteristics of a viable solution

A viable solution needs to provide the following capabilities:

  1. Provide an Android library to allow capturing of the customer's demographics from the Smart Civil ID.
  2. Allow the development of a mobile application that would empower the mobile workforce to expand the reach of the business.
  3. Reduce time and effort, enhance data accuracy.

Solution

Al-Mulla Exchange teamed with Sharper Software to provide a Mobile Smart Civil ID reader for every Mobile Workforce. Sharper Software delivered a mobile reader and the accompanying software to Al-Mulla Exchange, who in turn developed a mobile application that connected to their back-end systems to capture the details of the customer and to update data when necessary. The result is an Android mobile device application that can read a customer's demographics using her/his Smart Civil ID then processes the remittance transaction data back to the mobile unit. The customer's name in both English and Arabic, Sex, Date of Birth, Blood Group, Nationality, Address, etc. are all captured automatically off the Smart Civil ID and displayed on the mobile application's interface. This saves time and effort required to capture customer data accurately. Since this information is maintained by the Public Authority for Civil Information, all such data is according to the official records.

Benefits

Shorter Wait Times

Your customers, patients and/or employees will spend less time waiting for you to process their data.

Data Accuracy

Information is guaranteed to be correct and authoritative, as it's provided by the Public Authority for Civil Information.

Data Consistency

Data is consistent across your systems. If a centralized Master Data is used, it is possible to feed it via this solution.