Al-Hamra Skyline

Al-Hamra Real Estate

Al-Hamra Real Estate speeds-up Visitor Data Capture, improves quality of Visitor Data using SharperVisitorLogs.


Real Estate

Country of Origin


In Business Since




Tenants & Shops

Al-Hamra Real Estate Company


The site of Kuwait’s first cinema, for decades a well-known landmark in the City attracting citizens and visitors to enjoy their spare time, the new Al-Hamra development builds on that legacy with the Nation’s tallest skyscraper – another landmark of success offering mixed-use facilities to welcome investors, tenants and visitors alike.

Vision: To make Al Hamra Luxury Center & Business Tower a regional leading destination by 2018 for world-class commercial, retail, culinary, and entertainment offerings that anticipate the needs of our guests. The vision behind Al Hamra is based out of love of Kuwait and it is being built with Kuwait’s people in mind. Given the namesake and prime location of one of the region’s premier movie houses, Al Hamra is constructed to exemplify this passion for a country that has continuously embraced development and has recently ushered in an era of economic development.

Mission: By leveraging Al Hamra’s iconic status, our mission is to make Al Hamra the preferred “Brand of Choice” within the shopping, culinary, entertainment and office space destinations for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience through consistently fulfilling our “Experiences at their finest at Al Hamra” brand promise.

Business Needs & Challenges

As the number of tenants of Al-Hamra Business Tower grows, the number of visitors follows suit and increases rapidly. The company takes the security of the Business Tower, its tenants and visitors seriously and hence, it built security gates whereby every person entering the tower is identified by a badge. This easily applies to employees of the tenants, as everyone can be identified by the badge. This does not, however, apply to the visitors, as they are unmanaged.

Visitors present their credentials at one of the gates in order to obtain a visitor badge. This badge is used by the visitor to pass through the security gates. When a visitor completes the visit, s/he needs to visit the same gate, return the visitor badge and collect her/his credentials. At this stage, no records are kept of any of the visitors. This is due to several challenges:

  1. The number of visitors during peak operation hours is very high, making it difficult for Customer Service Representatives to collect visitor details, pass a visitor card and store the provided credentials securely in the drawers.
  2. Visitors usually present different forms of identification: Civil ID, Passport, Driver's License, etc. It is not easy to capture a visitor's details from these different forms of identification.
  3. Capturing visitor demographics is a time-consuming and error-prone process. Visitors expect a swift and efficient process of getting their visitor badges and are not willing to wait until their details are captured.

Due to the above challenges, Al-Hamra was not keeping any records of the visitors. This imposed a risk in case of any security breach or other incidents, as it is impossible to identify the visitors.

Characteristics of a viable solution

A viable solution needs to provide the following capabilities:

  1. Capture Visitor Demographics as accurately and efficiently as possible, without forcing Customer Service Representatives to enter too much detail.
  2. Keep a copy of the presented credentials in records.
  3. Make no compromises in terms of visitor data quality.


Al-Hamra Real Estate Company teamed with Sharper Software to provide SharperVisitorLogs for every Customer Service Representative. Sharper Software delivered a set of readers and the accompanying software and trained the end users on how to use the technology. All visitor-facing customer service representatives have to do is a visitor's Smart Civil ID, passport or Kuwaiti Driver's License into the reader and press a button on the application. The visitor's demographics, including name in both English and Arabic, Sex, Date of Birth, Blood Group, Nationality, Address, etc. are all captured automatically off the presented credentials and displayed on the application's screen. While the credentials are being scanned, the Representative specifies the visitor badge number and the tenant sponsoring the visit. When the record is saved, SharperVisitorLogs automatically timestamps the record and keeps a copy of the provided credentials. This saves the time required to have a no-compromise visitor data accuracy. Since this information is maintained by the Public Authority for Civil Information, all such data is according to the official records. This serves as a good measure against repudiation.

When a visitor wishes to leave, s/he presents the visitor badge back to the Customer Service Representative, who in turn navigates quickly to the Check-out screen and finds the badge. By double-clicking the badge, the visitor is marked as "Checked Out", saving the time and effort necessary to keep track of the visit.

At any point in time, an administrative person can query the system to find details about a visitor, providing means to perform security audits when necessary. Management can also get statistical reports about peak operating hours, tenants with the highest number of visitors, etc.


Shorter Wait Times

Your customers, patients and/or employees will spend less time waiting for you to process their data.

Data Accuracy

Information is guaranteed to be correct and authoritative, as it's provided by the Public Authority for Civil Information.

Data Consistency

Data is consistent across your systems. If a centralized Master Data is used, it is possible to feed it via this solution.