Mercedes Skyline

Al Mulla Automotive - Mercedes

Improves customer data quality, reduces wait times using SharperIntegration.



Country of Origin







Al Mulla Automotive - Mercedes


A pioneer in the luxury automotive industry, Mercedes-Benz is one of the most reputed and celebrated marques in the world. The brand’s slogan “The best or nothing” aptly describes its ethos and DNA. In 2018, Al Mulla Automobiles Co. was chosen by Daimler AG as the new distributor for Mercedes-Benz in Kuwait. An alliance that was created with the vision of always keeping customer first, it is a perfect pairing based on common core values and the drive to offer the best customer experience.

January 2019 saw the inauguration of the first Mercedes-Benz passenger car showroom, followed by the opening of the Commercial Vehicles showroom in March 2019. In May 2019, the first Mercedes-Benz Pre-Owned Certified car showroom was launched in Kuwait.

Business Needs & Challenges

Al Mulla Automotive - Mercedes uses Kerridge Autoline to run its operations. This system requires the registration of customer details and requires many fields, including but not limited to Name of customer in English and Arabic, Civil ID Number, Date of Birth, Gender, Nationality, Area of residence, etc.

The customer registration process is a time-consuming operation. customers want to be served as soon as possible and this process was taking a long time. In order to make the process faster, receptionists usually compromised the quality of the data by ignoring some of the details. This process is also error-prone. Lots of customer records had incorrect or missing details.

Characteristics of a viable solution

A viable solution should have the following capabilities:

  1. Ability to use a customer's Smart Civil ID for registration.
  2. Ability to read customer's data from the Smart Civil ID and populate the related fields in the system automatically, with little-to-no interaction from the receptionists.
  3. Account for fields that require special handling, like the residence area, nationality, etc.


Al Mulla Automotive - Mercedes found that SharperIntegration meets the requirements. The following features make this possible:

  • Using a Smartcard reader, the solution can read data from the Smart Civil ID.
  • The solution runs independently from the Kerridge Autoline in order not to tamper with any of its operations.
  • The customer chose the Screen Scraping adapter of SharperIntegration. This adapter works by sending keystrokes to the Kerridge Autoline, resembling a fast-typing clerk. The details of a customer are automatically filled on the screen within a few seconds.
  • Since this information is the official one, the customer cannot claim missing or incorrect details.
  • Time is saved without compromising the quality of customer data.


Shorter Wait Times

Your customers, patients and/or employees will spend less time waiting for you to process their data.

Data Accuracy

Information is guaranteed to be correct and authoritative, as it's provided by the Public Authority for Civil Information.

Data Consistency

Data is consistent across your systems. If a centralized Master Data is used, it is possible to feed it via this solution.